BIO Raised on the east side of Los Angeles, photographer and director Mike Gonzalez grew up surrounded by both starving artist and street culture. This unlikely cross-section of Los Angeles soon ignited Gonzalez to pursue a career in image-making and allow his ideas to come to life in his photographs and films. “I grew up in a modest and somewhat dodgy environment, but as early as primary school, I remember seeing beautiful things in the most unlikely places. I was always looking,” states Gonzalez. With a short stint at Art Center College of Design in the early 1990’s, Gonzalez decided to take his camera and move to Paris to pursue his Photography and Filmmaking which led to Gonzalez shooting fashion editorials for then Hachette Filipacchi magazine, Jeune et Jolie. “I was just 19 at the time, but taking nothing with me but my camera to Paris solidified my love for creating imagery,” states Gonzalez. A true creative, his career allowed him to explore other areas within fashion such as the the design and creation of the successful clothing line Mike & Chris as well as becoming the Vice President of Creative at fashion retailer Forever 21. "These experiences from developing my own collection to Creative Directing International campaigns and content has given me in inside look at being the client. Knowing what the clients needs are and how to effectively create newness is key in this digital age," says Gonzalez. His photography has been featured in publications such as Elle U.S., Elle U.K., Flaunt, Nylon, Shape Magazine and Fashion Gone Rogue as well as published in the book, Young Fashion Designers: The Americas by Daab Publishing and I Do, 100 Years of Wedding Fashion by Watson Guptill Publishing.